The marketing of crypto exchanges

The marketing of crypto exchanges

BDCenter Digital has published a lengthy report related to the marketing of crypto exchanges. 

The study focuses on what has happened in this sector from 2018 to 2020, with the aim of understanding how crypto exchange activity has evolved over time, analysing 33 exchanges based on criteria such as availability, website functionality, target audience, traffic sources, marketing channels, affiliate programmes and community management. 

The study found that fintech and blockchain companies have virtually no real geographic, physical or demographic boundaries, thus operating in an international and global environment. 

In fact, users can trade cryptocurrencies in almost any country in the world, with most major trading platforms available in over 150 countries. This significantly raises the level of competition. 

One of the key success factors that can influence traders’ choice is security. For example, as of 2018, none of the exchanges reviewed had caused any loss of funds for its customers as a result of hacking, malfunctioning or neglect. 

Trading volumes, after the sharp correction in 2018, grew rapidly in the following two years, and the main websites (Binance, Robinhood and Coinbase) now attract more than 35 million visitors per month. The largest source of this traffic is direct traffic, with over 70% of visits. Traffic from other sites accounts for only 8%. 

However, the mobile app is also now considered indispensable for exchanges, particularly for converting new users into regular paying customers.

More than 70% of exchanges now also offer trading in different fiat currencies, while 65% accept credit card payments. 

In terms of communication and marketing strategy, crypto exchanges actually follow patterns that are common within the financial industry, with most of the content they produce linked to events and news, with expert commentary included. 

They are, however, becoming more active on social media, notably increasing their use of Instagram and YouTube, although the most popular channels remain Twitter and Telegram. 

Affiliate programmes remain an efficient customer acquisition tool, so much so that almost all exchanges now have them, whereas in 2018 only half had them. 

One area still in the making is that of native tokens. The continued appreciation of major crypto exchange native tokens reveals their popularity, and growing demand. The ones that grew the most between November 2018 and November 2020 are those issued by Huobi,, Binance and FTX. All have gained over 100%. 


Author: By Marco Cavicchioli
– 23 Feb 2021

South Korea's Crypto Tax Law Coming in 2022

South Korea’s Crypto Tax Law Coming in 2022

South Korea’s Crypto Tax Law Coming in 2022

The South Korean government has selected a date for the 20 percent cryptocurrency taxation policy. But the impending crypto taxation legislation will be fulfilled with some opposition.

Southern Korea has again modified the day when it comes to implementation of its controversial crypto taxation program.

Relating to local news socket Arirang on Monday (Feb. 22, 2021), Southern Korea’s Ministry of Economy and Finance stated that nation’s crypto taxation policy would come into influence on January 1, 2022. The federal government is intending to levy 20 % on money gains from cryptocurrency trading.

South Korea’s 20 % taxation policy would impact crypto trading earnings that exceed the 2.5 million won ($2,200) threshold. Additionally, traders would have to report gains on income statements, and failure to pay for taxes would attract an excellent.

The latest announcement comes after several conferences and postponements. The South Korean federal government began making plans to apply its crypto income tax policy back in January 2020. But a number of the nation’s economists argued the suggestion to taxation crypto could stifle the rise of this nascent business in Southern Korea.

Following a gathering with industry stakeholders, the government decided to postpone its 20 per cent tax policy till 2022. The postponement would be to give crypto exchanges time for you create modalities assuring compliance utilizing the brand-new taxation regulation.

At the same time, some South Korean citizens have finalized a petition resistant to the impending tax law. Since February 10, 2021, the petition has actually garnered about 36,000 signatures. If petition can get 200,000 signatures, the government would have to react.

Southern Korea’s tax law is an extension for the government’s drive to regularize the crypto trading marketplace. Back March 2020, the country’s parliament passed amended legislation that legalized virtual currencies.

By November, South Korean authorities switched their particular attention to Monero (XMR) as well as other privacy “coins” and prohibited crypto exchanges from listing these unknown cryptocurrencies. At that time, the federal government said the move ended up being section of attempts to curb cash laundering crimes in the country.

Besides its proposed crypto taxation legislation, the South Korean federal government is working on a main lender electronic money (CBDC) project. According to BTCManager in October 2020, the nation was in the last period of the CBDC pilot system that has been introduced in April. In addition, Southern Korea recently published a novel towards legalities that are included with CBDCs.

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Published at Mon, 22 Feb 2021 23:00:09 +0000


Author: by James Norell · 2021-02-23

Troubled NZ Crypto Exchange Cryptopia Suffers Another Hack in the Midst of Liquidation Process – Security Bitcoin News

Troubled NZ Crypto Exchange Cryptopia Suffers Another Hack in the Midst of Liquidation Process – Security Bitcoin News

Controversy still surrounds a liquidated New Zealand cryptocurrency exchange, which allegedly got hacked again. Adding to the $30 million stolen in 2019, Cryptopia reports that it was the target of another theft incident on February 1, 2021.

According to, the hackers took around NZD 62,000 ($45,000) worth of cryptocurrencies from the troubled exchange. The alert first came from Stakenet, a U.S.-based blockchain firm.

The investigation unveiled that hackers accessed a wallet that has been dormant since the hack in January 2019, where Cryptopia suffered a loss of over $30 million worth in cryptos.

The wallet belongs to Stakenet and is under the control of Cryptopia’s liquidators, Grant Thornton. Per the findings, the dormant wallet was holding around $1.96 million worth of XSN, Stakenet’s native token.

A spokesman from the U.S. blockchain company commented on the matter:

We had no prior warning of any intended movement, so naturally, we immediately contacted [liquidator] Grant Thornton, who is supposed to be in control of these assets and in charge of redistributing them back to their rightful owners.

Moreover, the Stakenet spokesman pointed out that Grant Thornton should clarify how the incident happened, as well as why they failed to prevent it:

If this unauthorized transaction has happened under Grant Thornton’s watch, then they need to explain to the users why they failed to secure… [their] assets like they were supposed to do and how someone was able to access them.

What cryptocurrency will become the main one in a year?

Cryptopia’s liquidators were appointed in May 2019 to start the process of shutting down the crypto exchange. As of press time, they haven’t addressed the recent alleged hack publicly.

But the string of troubles appears not to see an end for the crypto exchange. This incident happened just a few months after a former employee allegedly stole over NZD 250,000 ($182,300) worth in cryptos, plus customer data from Cryptopia. However, New Zealand authorities managed to recover the stolen funds and return them to Grant Thornton.

What do you think about this latest incident related to Cryptopia? Let us know in the comments section below.

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Author: Security

Felipe Erazo Coin (CRO) Hits Market Capitalization of $4.59 Billion Coin (CRO) Hits Market Capitalization of $4.59 Billion Coin (CURRENCY:CRO) traded up 34.9% against the dollar during the 1-day period ending at 21:00 PM ET on February 22nd. Coin has a total market cap of $4.59 billion and $1.99 billion worth of Coin was traded on exchanges in the last 24 hours. One Coin coin can currently be purchased for about $0.19 or 0.00000369 BTC on popular exchanges. During the last week, Coin has traded 120.5% higher against the dollar.

Here is how related cryptocurrencies have performed during the last 24 hours:

  • Chainlink (LINK) traded 13.2% lower against the dollar and now trades at $29.00 or 0.00056299 BTC.
  • Aave (AAVE) traded down 17.4% against the dollar and now trades at $364.75 or 0.00708085 BTC.
  • Huobi Token (HT) traded 20% lower against the dollar and now trades at $19.54 or 0.00037936 BTC.
  • Solana (SOL) traded up 28.6% against the dollar and now trades at $13.68 or 0.00026564 BTC.
  • THETA (THETA) traded 9.6% lower against the dollar and now trades at $3.21 or 0.00006234 BTC.
  • FTX Token (FTT) traded down 8% against the dollar and now trades at $31.33 or 0.00060813 BTC.
  • Dai (DAI) traded 0.1% higher against the dollar and now trades at $1.00 or 0.00001944 BTC.
  • The Graph (GRT) traded 18.6% lower against the dollar and now trades at $1.87 or 0.00003629 BTC.
  • Binance USD (BUSD) traded 0% lower against the dollar and now trades at $1.00 or 0.00001941 BTC.
  • Maker (MKR) traded down 13.6% against the dollar and now trades at $2,226.70 or 0.04322656 BTC.
  • Coin Coin Profile

    CRO is a coin. Its launch date was November 14th, 2019. Coin’s total supply is 100,000,000,000 coins and its circulating supply is 24,143,835,615 coins. The official message board for Coin is The Reddit community for Coin is /r/Crypto_com. The official website for Coin is Coin’s official Twitter account is @cryptocom.

    According to CryptoCompare, “The mission of is to accelerate the world’s transition to crypto. The team aims to put cryptocurrency in every wallet with a strong focus on real-life use cases. Chain (CRO) is a cryptocurrency token issued on the Ethereum platform, with secondary distribution only. No pre-sale, no public sale, or ICO. “

    Buying and Selling Coin Coin can be bought or sold on the following cryptocurrency exchanges: . It is usually not possible to purchase alternative cryptocurrencies such as Coin directly using U.S. dollars. Investors seeking to acquire Coin should first purchase Bitcoin or Ethereum using an exchange that deals in U.S. dollars such as GDAX, Changelly or Gemini. Investors can then use their newly-acquired Bitcoin or Ethereum to purchase Coin using one of the exchanges listed above.

    Receive News & Updates for Coin Daily – Enter your email address below to receive a concise daily summary of the latest news and updates for Coin and related cryptocurrencies with’s FREE CryptoBeat newsletter.

    WINk 24 Hour Trading Volume Hits $19.77 Million (WIN)

    Robotina (ROX) Hits 24-Hour Volume of $1,486.00


    Author: ABMN Staff

    Crypto Exchange Coinbase Appoints Melissa Strait As Chief Compliance Officer – BlockTribune

    Crypto Exchange Coinbase Appoints Melissa Strait As Chief Compliance Officer – BlockTribune

    Crypto exchange Coinbase has named Melissa Strait as the company’s new chief compliance officer. Strait fills the vacancy created by Jeff Horowitz, who last month became chief compliance officer of BitGo.

    Strait previously worked for Stripe, serving as global head of financial crimes after a stint as its U.S.-focused compliance officer. Prior to Stripe, she oversaw daily compliance operations at payments firm Square Inc.

    Strait will oversee Coinbase’s global compliance programs, including know-your-customer and anti-money laundering initiatives, and manage the exchange’s work with law enforcement.

    “Implementing industry-leading compliance programs will be critical to earning and maintaining the trust of our retail and institutional customers,” said Paul Grewal, Coinbase’s chief legal officer. “Melissa’s experience at the very cutting edge of FinTech innovation makes her uniquely qualified to navigate the complex web of regulations to which we not only comply with, but are also helping to shape.”


    Author: By: David Pimentel



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    The marketing of crypto exchanges

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